Zagreb, Croatia · EU-wide

I help SMEs and institutions
turn AI from interest
into deployment.

Most organisations know they need to act on AI. Few have someone who can sit between the technology and the business, take operational responsibility, and stay until it actually works.

15+ years in tech
3 AI ventures
EU markets
15+
Years in tech & digital
3
Active AI ventures
EU
Operating internationally

"Not another consultant.
A builder with skin in the game."

The gap I close

Most AI projects stall between interest and execution. Not because the technology is not ready. Because nobody is accountable for bridging strategy, operations, and delivery at the same time.

What I Do

Three ways
to work together.

Every engagement starts with a short discovery call. No pitch, no obligation. I only take on work where I can show clear operational impact, not just give advice.

01
AI Operations Implementation

Finding where AI actually earns its place in your operations, then managing the whole implementation from pilot to production. Not a report. Not recommendations. The actual work of getting it deployed.

  • Workflow audit: where AI earns its place
  • Pilot design with defined success criteria
  • End-to-end implementation management
  • Integration with existing tools (email, CRM, finance)
  • Measurement and iteration
02
Digital Transformation Strategy

For organisations that know they need to modernise but keep getting stuck at the planning stage. I build the roadmap, get the right people aligned, and take operational responsibility for actually moving it forward.

  • Current-state assessment (ops, tools, data)
  • Technology selection and vendor guidance
  • Phased roadmap with prioritised quick wins
  • Cross-functional coordination
  • Progress governance and reporting
03
Fractional Operational Leadership

Part-time COO or operational partner for founders and leadership teams that need senior execution capacity but are not ready for a full-time hire. Works well for technical teams that have product but need someone to build the commercial side.

  • Go-to-market structure and sales process
  • Operations design and tooling
  • Commercial strategy alongside technical founders
  • Partner and client relationship management
  • OKR and performance frameworks
How It Works

Easy to start.
High accountability from day one.

Every engagement follows the same shape. Built to show value before asking for a bigger commitment.

Step 01
Discovery Call

30 minutes. I ask about your situation, your constraints, and where the real pain is. No pitch. You get an honest read on whether I can help before anything is agreed.

Step 02
Scoped Pilot

Defined scope, specific outcome, fast results. A pilot is designed to prove value in weeks. You see what is possible and what it costs before we go further.

Step 03
Full Engagement

Once the pilot proves value, we expand scope. Retainer-based, outcome-focused. The work compounds over time as I build context in your business.

Step 04
Compounding Returns

Most consultants hand over a document and disappear. I stay. Systems improve. Knowledge builds. The longer we work together, the more the relationship is worth.

Active Ventures

Operator, not
just advisor.

I hold equity positions and operational roles across three active AI ventures. Not advisory board seats. Actual operational roles with commercial pressure and skin in the game.

AI Operations · Zagreb
Lucid Layer

AI systems that connect to existing business tools and automate the repetitive work: email triage, cash flow monitoring, customer outreach. Built for SMEs that are drowning in operational volume. Retainer model, services-to-product pathway.

Business Development & Commercial Strategy
EdTech · Higher Education
STEMI Partnership

Taking STEMI's learning experience platform from K-12 into higher education and corporate learning. Active pilot with a leading European business school. Bruit Digital runs business development and client relationships.

Account Management & Business Development
AI · R&D · Zagreb
Bemjax / Warp

R&D lab building at the intersection of AI, biotech, and robotics. Warp is a next-generation operational environment in active development. My job is to bring commercial structure to deep-tech work and find the path to market.

COO - Commercial Strategy & Operations
Get In Touch

One conversation
to find out if
this fits.

Tell me what you are working on. I will tell you honestly whether I can help, roughly what that looks like, and what it costs. No obligation, no sales process.

Location
Zagreb, Croatia · Available EU-wide
LinkedIn
Vedran Jelić